Last Updated: April 18, 2026
US RUG STORE ("we", "us", or "our") operates the website usrugstore.com and provides a curated shopping experience using modern agentic storefront technologies (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our AI-driven features, or make a purchase.
We collect information that identifies or can reasonably be linked to you. This includes:
Contact Details: Name, billing address, shipping address, phone number, and email address.
Financial Information: Payment card information and transaction details (processed via Shopify, Authorize.net, PayPal, and Amazon Pay).
Account & Interaction Information: Username, password, wishlist items, and past transactions.
Device & Usage Information: IP address, browser version, and how you interact with our site, including search terms and products viewed.
Inferences: We may use your interactions to draw inferences about your preferences to provide a tailored "agentic" shopping experience.
We use your data to provide a seamless and personalized shopping journey:
Provide and Tailor Services: Fulfilling orders, processing payments, and using agentic tools to remember your preferences and recommend products unique to your style.
Marketing and Advertising: Sending promotional communications and showing targeted ads based on your activity.
SMS Communications: If you provide your phone number and consent, we may send cart reminder messages or order updates via SMS.
Security & Fraud: Authenticating accounts and monitoring for fraudulent activity.
SMS Abandoned Cart Disclosure: Our website uses cookies and tracking technologies to monitor items in your shopping cart. If you have consented to SMS communications, we may send you automated reminders if a cart is abandoned.
Third-party Data Sharing (SMS): While we share information with service providers for business operations, we do not share SMS opt-in data or consent with third-party entities for their own marketing purposes. Your text messaging data remains confidential and is used strictly for our communication with you.
Our store is powered by Shopify. Shopify collects and processes information to improve the Services. We utilize Shopify’s enhanced features and AI-driven storefront tools that incorporate data from your interactions to predict what you might want to see next.
Information may be transmitted to third parties and service providers located outside of your country of residence. You can learn more about Shopify’s practices at the Shopify Consumer Privacy Policy.
We disclose personal information to the following:
Service Providers: Including Shopify, Authorize.net, PayPal, and Amazon Pay for payment and fulfillment.
Marketing Partners: To show you personalized ads on platforms like Facebook, Google, and Bing.
Legal Obligations: When required to comply with laws, respond to subpoenas, or protect our rights.
Depending on where you live (including California/CCPA and the EEA), you may have the following rights:
Right to Access/Know: Request a copy of the data we hold about you.
Right to Delete: Request that we erase your personal information.
Right to Correct: Request updates to inaccurate information.
Right to Opt-Out: You may opt-out of the "sale" or "sharing" of personal information for targeted advertising.
Global Privacy Control (GPC): We respond to GPC signals. If your browser sends a GPC signal, we will treat it as a request to opt-out of targeted advertising.
We use cookies to optimize your experience, including functional cookies for the shopping cart and analytical cookies (Google Analytics) to understand site usage.
Opt-out of Google Analytics: https://tools.google.com/dlpage/gaoptout
Advertising Preferences: You can opt-out of targeted ads via Facebook, Google, or the DAA Portal.
The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children.
For questions regarding our privacy practices or to exercise your rights, please contact us:
BE-COMMERCE LLC Email: support@usrugstore.com
Address: 30 N Gould Street STE 24751, Sheridan, WY 82801, United States